Build framework and templates to help local teams easily design and execute co-marketing initiatives that highlight the value propositions of the brand, the customer, and their partners. All aimed at driving awareness and top-of-funnel,
Collaborate with technology teams, media agencies, and vendors to deliver best-in-class digital marketing systems, solutions, and support to end users. Communicate effectively across business and technology teams to ensure transparency and collaboration.
Drive the vision, strategy, and delivery of MarTech, AdTech, and Personalization. Evaluate existing capabilities, processes, and business and technology gaps to establish product priorities.